https://www.sotapromotions.com/insights Ideas on participation, customer loyalty and why customers come back, from the team behind Sota. en-AU https://www.sotapromotions.com/insights/progress-creates-loyalty https://www.sotapromotions.com/insights/progress-creates-loyalty A loyalty program's points are often worth very little, yet customers track them, talk about them, and change their behaviour for them. The reason is not the reward. It is the progress the reward sets off, and the investment that progress builds. Here is the principle, the evidence, and what it means for keeping customers. Mon, 22 Jun 2026 09:00:00 +1000 https://www.sotapromotions.com/insights/participation-creates-loyalty https://www.sotapromotions.com/insights/participation-creates-loyalty Acquisition gets you the customer. It does nothing to bring them back. The brands winning today have stopped competing on how well they communicate and started competing on how much their customers take part. Here is the principle, the evidence, and the framework behind it. Thu, 11 Jun 2026 09:00:00 +1000