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Instant Win Platform

Give customers a reason to come back.

Two things make an instant win work: a promotion designed to bring customers back, and a platform that runs it with integrity. We bring both.

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Government-approved RNG Enterprise-grade platform Real-time transparency
Instant Win
Play 1 of 3
1 in 4 plays wins a prize
WINNER
$10K
$10K
$10K
$500
$1K
$500
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?
?
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Verified server-side #IW-4827193
$250,000Prize pool, published
RNG certifiedGovernment-approved draw
What You Get

Repeat customers, not one-time entrants.

Most providers hand you software and wish you luck. We do something rarer. We design the promotion with you, drawing on years of experience running campaigns at scale, then run it on infrastructure built for exactly this.

The Partnership

We design it with you

Prize economics, cadence, prize selection and the player experience, shaped around your brand and your goal so the promotion actually performs.

Prize structureTiming & cadenceCreative & UX
The Platform

We run it with integrity

A government-approved win mechanism, enterprise-grade performance and real-time transparency, with every result recorded and provable.

Approved RNGReal-timeFull admin control
The Consultation

We design the promotion with you.

We draw on years of experience running promotions at scale and turn it into the strategy we build with you. This is the part you cannot buy off a shelf.

Prize structure and economics

We model the prize pool, the tiers and the win ratio so the promotion is exciting to enter and commercially successful to run. Fair and transparent for every entrant, with the economics designed around your return.

Mechanics and qualifying actions

How customers earn their plays, from a purchase to a sign-up to a membership benefit, structured to drive the behaviour you want from your audience.

Cadence and timing

When to launch, how long to run and how often to repeat. The rhythm that keeps customers coming back without wearing the audience out.

Prize selection and relevance

The prizes your audience actually wants. We advise on what resonates so participation runs hot and every dollar of the budget works hard.

Dashboard and player experience

How the play, the reveal and the customer dashboard should look and feel, so the experience is premium and the winning moment lands.

Creative direction

We advise on the styling, artwork and presentation, so the promotion looks the part and stays consistent across every channel it runs on.

The Platform

Infrastructure your customers can trust, so they keep playing.

Customers come back to a promotion they believe is fair. The platform handles national-scale volume in real time and records every result as the single source of truth.

Government-approved RNG

Outcomes are determined by a certified random draw and recorded server-side. The integrity is independent and provable, not a claim.

Enterprise performance and security

Built to handle national-scale volume the moment a campaign spikes, fast and secure under load, with the resilience an always-on promotion demands.

Real-time transparency

The full prize pool and the winning combinations are published before a single play, and winners post live as they land. Nothing is decided after the fact.

Instant reveal

The result is known the moment a customer plays. No draw date, no waiting and no anticlimax, which is exactly what brings them back.

Secure database and validation

Every play and prize is written to a secure, server-side record, with a validation process that confirms each result before a prize is paid.

Full admin control

Dial the win ratio, prizes and entries to the engagement and margin you want, then watch it live. You hold the economics. See it below.

Admin Control

Total control, from one dashboard.

You decide the shape of the promotion and watch it run. Every lever is in your hands, and every change is governed and recorded so it stays compliant as it goes.

Set the numbers. Total entries, total prizes and the exact win ratio, from 1 in 2 to 1 in 5 and beyond.

Watch it live. Entries, plays, prizes claimed and winners updating in real time as the promotion runs.

Built-in analytics. See what is working and where the engagement is, play by play, channel by channel.

Governed by design. Every adjustment is logged against the prize pool, so the promotion stays provable end to end.

S
Promotion ControlSummer Instant Win
Live
Entries today41,907
18%
Total entries120,000
Total prizes3,200
Win ratio1 in 4
1 in 21 in 31 in 41 in 5
1,114PRIZES CLAIMED
$186KPOOL LEFT
26%CLAIM RATE
Real-Time Transparency

Transparency is what makes them play again.

Because every prize and its winning number are published before a single play, there is nothing hidden and nothing decided after the fact. This is the public prize breakdown your customers see: every prize, its winning number, and whether it has been matched yet, updating in real time.

yourbrand.com/live-winners
Live
Prize breakdown & winnersSummer Instant Win · updating in real time
$250,000Pool published up front
Entries sold62%
$50,000 Cash
Won
Published winning number
28 22 53
JM
Matched by Jess M.QLD · verified server-side
$25,000 Cash
Won
Published winning number
51 90 04
AK
Matched by Amir K.WA · verified server-side
$10,000 Cash
Won
Published winning number
33 71 88
DT
Matched by Daniel T.VIC · verified server-side
$5,000 Cash
To be won
Published winning number
74 01 12 Set in advance · not yet matched
$1,000 Cash
To be won
Published winning number
60 41 27 Set in advance · not yet matched
Every name is verified server-side before it appears on the board.
Case Study

How Motor Culture Australia keeps a 600,000-member audience coming back.

Instant win is core to how MCA keeps a 600,000-member audience coming back, not an experiment. The same platform and integrity are what you run on.

Prize pools published up front. Every prize set and shown before a single play.

Winners published live. Names posted in real time as prizes land, for full transparency.

Government-approved draws. Outcomes from a certified mechanism, recorded server-side.

Third-party scrutineering. Independent verification on every promotion.

~90%repeat purchase rate across its promotions
$40M+in prizes awarded across its promotions
1,000+verified winners since 2020
600k+members it runs promotions to
Motor Culture Australia members at a live event Motor Culture Australia, live
A regulated promotion, run compliantly.

Instant win sits under trade promotion law, and the rules differ by jurisdiction. The platform is engineered for that framework, and we work through what your promotion needs with you, from permits and terms to the integrity of every play. It is the part most platforms cannot touch, and the reason brands run with us.

Common Questions

Running an instant win, answered.

QHow does an instant win promotion work?

It runs on a predetermined prize pool: every prize is set and published before a single play. Outcomes are determined by a government-approved RNG and recorded server-side as the single source of truth, and results are instant, with no draw date and nothing to wait for. You run the promotion. We provide the platform it runs on and shape the campaign with you.

QIs an instant win promotion legal and compliant?

Yes, when it is run as a regulated trade promotion. The platform is built for that framework, with a government-approved RNG and server-side records, and we work through permits and terms with you. Compliance is built into the infrastructure, not bolted on.

QWhat prizes can it offer?

Cash, product, experiences or a tiered mix. Because the pool is predetermined, every prize is set and published before a single play, from high-frequency small wins to a headline grand prize. You shape the structure with us around your budget.

QWho runs the promotion day to day?

You run the promotion and own the customer relationship and the first-party data. We provide and manage the infrastructure underneath it: the prize pool engine, the win mechanism and the records that prove every result, and consult closely with you on strategy throughout.

QDo you help design the promotion, or just provide the platform?

Both. The consultation is half of what you get. We help structure the prize pool and its economics, set the cadence and timing, choose prizes your audience actually wants, and shape the dashboard and creative, drawing on years of running our own instant wins at national scale. Then we run it on the platform built for it.

QCan we control the prizes, entries and win ratio?

Yes. You set the total entries, the total prizes and the exact win ratio, from 1 in 2 to 1 in 5 and beyond, and watch the promotion live from a single admin dashboard. Every change is governed and recorded against the published prize pool, so the promotion stays transparent and compliant as it runs.

Planning One?

Tell us about your instant win.

Tell us about your audience and your goal. We will show you the platform and shape the promotion with you.

Book a Consultation →