Sales Promotions & Prize Draws

Turn a prize draw into customers who come back.

A prize draw that brings customers back, not just attention. We run it on compliant infrastructure, and shape the strategy with you.

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Government-approved draw method Built for every jurisdiction Strategy shaped together

sota. Platform

Draw EngineApproved method

Entry MechanicsEvery campaign

Terms & RecordsAudit-ready

JurisdictionsEvery market

The Sota platform

+1,208 entriesToday

Who Does What

You keep the customers, the data and the result.

Your audience, your first-party data and the repeat business stay yours. We provide what it runs on. The strategy in between is shaped together.

Yours to run

The promotion

Your brand and your customers

The prize and the offer

The campaign and the day-to-day

Winners and fulfilment

All of your first-party data

Built together

Promotion strategy

Campaign structure

Permits and terms planning

Draw-day arrangements

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The platform

The platform and infrastructure

Government-approved draw method

Entry mechanics and records

Jurisdiction-aware engineering

Where a promotion calls for independent scrutineering or specialist legal review, we arrange it together as part of the engagement.

The Platform

Compliance handled, so you can focus on the result.

Trade promotions are regulated differently in every market. The infrastructure carries that load, so you focus on the offer, not the rulebook.

The draw engine

A government-approved draw method, with every result recorded and verifiable. The draw is the moment of truth, and it is built to stand up to scrutiny.

Entry mechanics

Launch offers, multipliers and member benefits, structured the way trade promotions require, for every campaign type you want to run.

Terms and records

Published terms and server-side records, kept audit-ready from the first entry to the final result.

The jurisdiction engine

Every market writes its own rules. One platform built jurisdiction-aware, from Australia's eight states and territories to promotions that cross borders.

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There is no single national permit in Australia: NSW asks for an authority above $10,000 in prizes, the ACT a permit above $3,000, and the rest differ again. Step outside Australia and every market differs again. The platform, and the strategy, are built knowing it.

Compliance & Draw Integrity

Built to stand up to scrutiny.

A prize draw is only as strong as the trust in the draw itself. This is the compliance backbone every promotion runs on, the part most platforms cannot touch.

Government-approved draw method

Winners are selected by a government-approved draw method, with every result recorded and verifiable. The draw is the moment of truth, and it is built to stand up the moment anyone asks.

SafeDraw secure draw system

Draws run on SafeDraw, a secure electronic drawing system. The draw is conducted live and transparently, and every result is captured server-side as the single, official record.

Audit-ready records

Published terms and server-side records, kept from the first entry to the final winner. If a regulator or a customer ever asks, the full trail is already there.

Built for scale

Enterprise-grade infrastructure that handles national-scale entry volume in real time, fast and secure, so a promotion that takes off never strains the draw running behind it.

The part most platforms cannot touch.

Plenty of tools can run a giveaway. Almost none can run a regulated prize draw: a government-approved draw method, the permits and terms it has to live under, and records that survive an audit. That infrastructure is the wedge, and the reason brands run their draws with us.

The Partnership

More repeat business, a bigger audience you own.

We do not hand you a login and wish you luck. The strategy is shaped with you, then the promotion goes live on infrastructure built to deliver it.

01 Shape it together

The concept, the prize, the offer and the structure, worked through with you against what your promotion actually needs.

02 Stand it up

Your promotion configured on the platform: entry mechanics, terms, records and the draw, with permits and approvals mapped along the way.

03 You run it

Your team operates the promotion and owns the result, with the infrastructure underneath doing the heavy lifting and us across it with you.

See how an engagement runs →

Case Study

How prize draws keep 600,000 members coming back.

For Motor Culture Australia, prize draws are the engine of repeat business, run draw after draw. The same infrastructure is what you run on.

Government-approved draws. Every winner drawn on SafeDraw and recorded server-side.

Real winners, published. Names and prizes shown publicly, draw after draw.

Independently scrutineered. A third-party scrutineer at every draw.

Compliant across the country. Permits and terms held in the states it runs.

~90%repeat purchase rate, attributed to its trade promotions

$40M+in prizes awarded across its promotions

1,000+verified winners since 2020

600k+members it runs promotions to

Motor Culture Australia members at a live event

Motor Culture Australia, live

Common Questions

Running a prize draw, answered.

QHow do I run a prize draw or trade promotion in Australia?

You run it as a trade promotion: a promotion where the prize draw exists to promote your goods or services. It needs the right structure, published terms, in some states an authority or permit, and a draw that stands up to scrutiny. With Sota, you run the promotion on a platform built for exactly that, and we work through the strategy with you from first concept to draw day.

QDo I need a permit to run a prize draw?

It depends on the state and the prize value. NSW requires an authority once total prizes pass $10,000, the ACT a permit above $3,000, and the other states and territories each differ. There is no single national permit. Mapping exactly what your promotion needs is part of every engagement.

QWho runs the promotion day to day?

You do. Your brand, your customers, your prize and your winners stay yours, including the day-to-day operation and every piece of first-party data the promotion generates. We provide and manage the platform and infrastructure underneath it, and consult closely with you on strategy throughout.

QWhat does the Sota platform provide?

The infrastructure a trade promotion runs on: a government-approved draw method with every result recorded, entry mechanics for every campaign type, published-terms and record-keeping infrastructure that is audit-ready, and jurisdiction-aware engineering, from Australia's eight states and territories to markets beyond.

QHow is the draw conducted and verified?

Winners are selected by a government-approved draw method. Draws run on SafeDraw, a secure electronic drawing system, conducted live and recorded server-side as the single official record. Where a promotion calls for an independent scrutineer or a Justice of the Peace, we help you arrange it. You publish your winners, with the records to stand behind every result.

QWhat kinds of promotions can it run?

Prize draws, giveaways and major campaigns, alongside instant win and member-linked promotions. From a single national prize draw to an always-on promotion calendar.

QDoes it only work in Australia?

No. Australia, home to some of the strictest trade promotion rules in the world, is where the platform was proven, and it is built jurisdiction-aware so promotions can run in other markets too. Working through what each market needs is part of the engagement.