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The Platform

Turn buyers into customers who keep coming back.

Every engine your brand needs in one place: sales promotions, instant wins, memberships, loyalty, events, live draws and commerce. The result of years building Motor Culture Australia to 600,000+ members and around 90% repeat customers.

Book a Consultation → See the Engines
members.marlowcoffee.com
MMarlow Coffee MEMBERS
OOLIVIA · GOLD CREMA
ENDS SUNDAY Win a Year of Free Coffee Every purchase earns entries into the draw.
Your entries 12 Order ahead
Instant WinFREE DRINK PLAYFree play with every order
Points1,240 pts
260 to a free pastry
This week2 of 3 orders
Bonus play at 3
Marlow ClubMonthly membership
Member pricingFree size-upBirthday drink
ACTIVE
Reward unlockedFree pastry, any size
+3 entries earned · Flat white, Oxford St
The Difference

What changes when customers start participating.

Your customers already communicate with your brand. They already transact. Sota adds the layer that turns them from receivers and buyers into active participants.

Communication and commerce alone

Reach without retention.

  • Customers receive messages, then go quiet
  • Transactions don't build long-term relationships
  • Every campaign starts from scratch
  • Engagement decays after every sale
  • Customer return depends on paid retargeting
With participation

Participation that compounds.

  • Customers actively participate in your brand
  • Every transaction creates a reason to come back
  • Membership and loyalty compound over time
  • Retention without dependency on ad spend
  • One customer record across every engine
The Engines

Every engine drives one thing: customers who come back.

Each engine below gives customers a reason to return and a record you own, deployable on its own or together. Combined, they turn one-off buyers into repeat revenue.

A prize-grade performance car at dusk 01 PRIZE-GRADE PROMOTIONS
Acquire & Activate

Sales Promotions

Drive purchase volume without cutting price. Customers earn entries through the actions you want, so you protect margin.

Multi-jurisdiction permits, mapped and managed with you
Certified RNG with third-party scrutineer support
Audit-ready documentation for every campaign
Regulatory infrastructure other platforms can't match
Explore Sales Promotions →
A wrapped prize being handed over 02 WIN MOMENTS AT SCALE
Win Moments

Instant Win

Predetermined prize pools that resolve in real time. Higher margin and faster engagement loops than traditional draws.

Predetermined prize pool architecture
Scratch, reveal, and lucky dip modes
Per-prize odds disclosure tools
Built-in fraud detection
Explore Instant Win →
Members together at a community event 03 RECURRING REVENUE
Belong & Recur

Membership

Tiered access and member identity, built for participation. A revenue channel most brands have never had.

Multi-tier configurable membership
Per-tier entitlements and benefits
Lifecycle automation, onboarding to renewal
Member dashboards on your domain
Explore Membership →

Running across the whole platform.

These engines aren't locked inside any flagship. Each one is fully built, runs platform-wide, and connects to everything your customers do.

GamificationLeaderboards, badges and challenges, woven through every engine.
Loyalty, Points & RewardsThe participation currency. Earn and redeem across everything.
Live DrawsCertified electronic draws run in public, fully auditable.
EventsTickets, registration and attendance, tied to membership.
SubscriptionsRecurring billing, dunning and retention flows.
Referrals, Tiers & TenureRewards for duration and advocacy, not just transactions.
CommerceAccounts and secure checkout with Apple Pay and Google Pay.
Every engine, one outcome

Participation isn't a feature. It's the whole platform.

Customer Portal

Your members see everything.

A unified member dashboard on your domain. Their membership status, their points, their entries, their tier progress, their upcoming events. Every reason to come back, in one place.

  • Real-time participation tracking Members see every entry, point balance, tier progress, and active promotion as it happens.
  • Unified member identity One account across every engine. Membership, points, tickets, draw entries, all connected.
  • Engagement mechanics Progress indicators, milestones, and gamification that reward continued participation.
members.atlasactive.com
AAtlas Active MEMBERS
SSARAH · GOLD
2,840Points
47Entries
GoldTier
Bali Getaway for 2Every purchase earns entries · Ends in 4 days
47entries
Scratch & Win3 plays today
SCRATCHPLAY 1
SCRATCHPLAY 2
$50 CREDITWON
Free play with every purchase
Run Club SaturdayHarbour Loop, 6AM · Reserved seating
RSVP'Dyou're going
Admin Dashboard

See what's actually bringing customers back.

One dashboard shows which engines, campaigns and offers drive repeat purchases and revenue, so your team doubles down on what works. Sales promotions, memberships, loyalty and events, in one view.

  • Cross-engine campaign builder Set up promotions, memberships, loyalty rules, events, and gamification from one interface.
  • Live analytics across every engine Revenue, participation, AOV, engagement rates per engine, filterable by member segment or campaign.
  • Unified member intelligence One customer record across every engine. Segment, analyse, and act on cross-engine behavioural data.
admin.atlasactive.com
AEngagement Overview
This Month
Revenue$482K+12.4%
Members28,412+8.1%
Retention87%+3.2%
Active participants6,203+15.7%
Revenue by engine +38% on last month
Membership$214,200
Sales Promotions$146,900
Instant Win$89,400
Events$31,500
The Foundation

Proven at the scale you're aiming for.

Every engine runs on the foundation behind Motor Culture Australia: 600,000+ members, 1B+ impressions. You inherit infrastructure already proven at scale, audited for compliance, dedicated to your brand.

Enterprise Infrastructure

Edge-scaled architecture built to handle peak participation loads. Dedicated per-brand hosting with full failover. Tokenised PII security throughout.

Regulatory Compliance

Multi-jurisdiction permits mapped and managed with you, certified RNG, audit-ready documentation, and third-party scrutineer support. Built for regulated promotions in every market you operate.

Your Brand, Your Data

White-label deployment on your domain. Dedicated infrastructure per brand. Full data sovereignty with export and integration APIs. Your customers never see Sota, they see you.

Real-Time Analytics

Live participation dashboards with cohort analysis, conversion metrics, and ROI insights across every engine. Multi-channel attribution your team can act on immediately.

Unified Customer Identity

One member record across every engine. Membership status, loyalty points, draw entries, event tickets, all connected to a single identity. The foundation that makes integrated participation possible.

Stack Integration

Sits above your communication layer (Salesforce, Klaviyo, Marketo) and commerce layer (Salesforce Commerce, Shopify Plus, SAP, Adobe Commerce). APIs and webhooks for custom integrations.

More Than Software

A partnership, not just a platform.

Sota is more than self-serve software. Every engagement pairs the platform with strategy, and our engineering team works with you to integrate it into the stack you already run. Here is how we work together.

01Discovery & Scoping
02Strategic Consultation
03Architecture & Integration Plan
04Engineering & Integration
05Launch & Optimise
See the full process →
Winner 2026 Best Use of Digital Technology Asia Pacific Loyalty Awards
Runs Motor Culture Australia600,000+ members, ~90% repeat customers
Featured on 9 News, Sunrise and the Today ShowOperating at full scale since 2020
See the case study →
Ready?

See what your repeat-customer engine could look like.

Book a walkthrough. We will show you how participation fits your business and your stack, and turns more buyers into customers who come back.

Book a Consultation →