Definitions, questions and comparisons for the marketers and founders working out how to bring customers back. From the team that builds participation for a living.
Information a brand gathers first-hand from its own customers, and why a promotion is one of the cleanest ways to collect it.
Read →The shift from marketing done to people to marketing people take part in, and why participation is where loyalty actually starts.
Read →How a prize draw works, the rules it carries, and when a single scheduled draw beats settling each play as it happens.
Read →Each play is settled the moment it happens, so the entrant knows straight away. What defines the format, the rules it carries, and where it fits.
Read →A plain definition of the trade promotion, what turns an ordinary offer into a regulated one, the rules it carries, and where prize-based promotions fit.
Read →A plain definition of the sales promotion, the main types, and where prize-based promotions fit for brands that want customers to take part, not just buy once.
Read →Why retention is won after the first sale, and the practical moves that keep customers coming back.
Read →Why loyalty is an outcome of participation rather than something you buy with rewards, and how to build it.
Read →Why the second purchase matters most, and how to give customers a reason to come back instead of waiting and hoping.
Read →Members rarely quit a loyalty program in anger. They drift when the reward feels distant and generic. Why points programs lose people, and what holds them.
Read →Compliance is mostly discipline, not luck: clear terms, a fair and provable draw, the right state permit, and records that prove it. What that looks like in practice.
Read →The honest answer is sometimes. A prize promotion builds loyalty when it creates participation, and does little when it just buys a one-off transaction.
Read →A widget is a ready-made tool for one campaign. An owned platform is infrastructure you run promotions on and keep the data from. How they differ, and when each fits.
Read →Both put a real prize behind chance. The difference is when the customer finds out, and that decides which one fits.
Read →One runs on a deadline. The other never switches off. How to tell which problem you actually have.
Read →Both promise loyalty. One rewards transactions a customer was already making, the other creates reasons to come back. The honest comparison, and when each makes sense.
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