What does a Sota membership program deliver for the business?

Recurring revenue from members who renew. The program carries tiers and pricing, recurring billing with Apple Pay and Google Pay, and benefits that can include draw entries, instant win plays, points, content and event access, with audit-ready records of every member, renewal and benefit.

Recurring Revenue From Members Who Renew

Turn your best customers into recurring revenue that renews itself.

A membership moves the decision to choose you from every purchase to once, then keeps members renewing. We build the participation that makes them stay, and shape your program with you from concept to launch.

600,000+ members ~90% repeat customers Renewing since 2020

Everything that makes a member renew, in one place.

You run the program and own the member relationship. We provide and manage the platform underneath it, and shape the strategy with you.

Tiers and pricing, shaped with you

What each tier includes, what it costs and what makes it worth joining, worked out together around your brand and your customers.

Recurring billing, built in

Subscriptions and one-time memberships with Apple Pay and Google Pay supported. Renewals, upgrades and tenure tracked automatically.

A benefits engine behind it

One membership can carry entries into prize draws, instant win plays, points, content and event access, all running on the same platform.

Built for compliance

Member benefits that touch regulated promotions run on infrastructure built for them, with a government-approved draw method and audit-ready records.

Value from day one

The welcome moment, the first entry, the first play. Members feel what the membership is worth immediately, not at renewal time.

Your members, your data

Every member, renewal and benefit tracked and reportable, and all of the first-party data stays yours.

A world your members come back to.

Every membership lives in your brand's own member dashboard. Something of theirs is always in motion: entries building, status climbing, rewards unlocking. A reason to come back, always.

members.velosociety.com

Velo Society Member Dashboard

Member home

Welcome back, Mia

GOLD MEMBER

Sales PromotionENTRIES OPEN

Win the Velo Euro Tour for two, worth $18,000

EVERY PURCHASE EARNS ENTRIES YOUR ENTRIES: 22 CLOSES 3D 8H

Instant Win3 PLAYS

Custom
Club Bike

Free play with every purchase74%

Membership StatusGOLD

TIER 1Bronze

TIER 2Silver

TIER 3Gold

TIER 4Platinum

890 pts to Platinum: priority starts and partner rewards

Points & Rewards2 UNLOCKED

3,180PTS

Free Bike ServiceACTIVE

$75 Gear VoucherAT 3,500 PTS

SubscriptionMEMBER

V+

Velo+ Membership$12 per month

2x pointsPriority eventsMember pricing

Renews 3 August

Live DrawSATURDAY 6PM

MAJOR DRAWWATCH IN DASHBOARD

Winners announced on stream

Member DropFRIDAY

Mystery Ride: 300 places, route revealed at drop

MEMBERS ONLY

Member EventsSATURDAY

Saturday Social Ride Saturday 6:30 AM, Bayside Loop

+118

YOU'RE GOING

ReferralsGIVE & GET

Give $20, get $20 When a friend becomes a member

4 friends joined Invite

Challenges+500 PTS

Ride three events this month

2 of 3 complete11 days left

6-week streak

Member WinsTODAY

TTessa M. won a $75 voucher4m ago

LLeo K. won a Custom Club Bike1h ago

PPriya R. won 500 pts3h ago

Promotions, instant wins, live draws, events, challenges, referrals, subscriptions, status and rewards. Everything your members can take part in. One place.

How Motor Culture Australia turned a membership into ~90% repeat customers.

A 600,000-member community built around memberships that carry draw entries, instant win plays and member experiences. That weekly reason to take part is what keeps members coming back, and it is what we would build with you.

600k+members in its community

~90%repeat customers

2020running and renewing since

Running a membership, answered.

QWhat does the platform provide for a membership program?

The infrastructure a paid membership runs on: tiers and pricing, recurring billing with Apple Pay and Google Pay, a benefits engine that can carry draw entries, instant win plays, points, content and event access, and audit-ready records of every member, renewal and benefit.

QWho runs the membership program day to day?

You do. Your brand, your members and your offer stay yours, including the day-to-day operation and every piece of first-party data the program generates. We provide and manage the platform and infrastructure underneath it, and consult closely with you on strategy throughout.

QWhat can a membership include?

Whatever gives your members real, repeatable value: entries into prize draws, instant win plays, member pricing, points and tiers, exclusive content, events and early access. The benefits run on the same platform, so one membership can carry all of them.

QHow does the billing work?

Recurring subscription billing is built into the platform, with Apple Pay and Google Pay supported, alongside one-time memberships where they fit. Renewals, upgrades and tenure are tracked automatically, and the customer relationship and data stay yours.

QDoes it only work in Australia?

No. The platform is built jurisdiction-aware, so membership programs and the promotional benefits inside them can run in Australia and in other markets too. Working through what each market needs is part of the engagement.