SOTA Lite

Launch in days. Grow revenue for years.

A fully managed prize promotion with nothing to integrate. Live inside a week, built to bring customers back, and every customer it captures is yours to keep.

Start a Promotion → See What's Included

Live in days No integration You own the data Certified draw

win.covehouse.com.au

Cove House

OverviewPromotionsMy EntriesOffers

Members

Welcome back, Olivia

GOLD MEMBER

Offers you control

Double entries weekendLIVE NOW

Dinner for 2 at 10 visits4 TO GO

Refer a friend, 5 entriesEACH

You won last monthSunset dinner for two

+3 entriesTable booking, Friday

Long lunchBooked for Sunday

Winner drawnFriday 8:00 PM, live

Live in 4 daysBrief to launch, nothing to integrate

New customer capturedYours to keep, and market to

Real numbers, not projections

Motor Culture Australia runs on Sota. These are the results of the engine underneath Lite.

$100M+in revenue attributed to promotional draws

~90%repeat customers, promotion after promotion

$40M+in prizes awarded since 2020

1,000+verified winners, drawn and published

600k+members it runs promotions to

Live in days

From brief to live in under a week.

Every other way to run a real promotion is a tech project. Lite runs alongside your business, so there is nothing to integrate and nothing to wait for. You launch while the idea is still hot.

Day 1Brief

We shape the promotion with you: the prize, the offer and how customers earn their way in.

Day 2Build

Your customer dashboard, admin controls and the certified draw, configured and ready.

Day 3Brand

Your identity end to end, with terms mapped and permits advised and arranged.

Day 4Live

You launch. Entries and customers start landing in a database that is yours from the first sign-up.

Most promotions go live inside a week. Shaped, built and supported by Sota the whole way.

Fully managed by Sota

Cove House Admin, Customers

PROMOTION LIVE

Revenue attributed to promotion$5,640,000

+$86,400 this week

18,204Customers +2,410 this week

46,120Entries issued Earned, never sold

62%Returning Visit 2 or more

CustomerEntriesStatus

OMOlivia MarshCaptured 2 min ago

12 +2 today RETURNING

JTJack TurnerFirst entry, Paris draw

3 NEW

PSPriya SharmaGold member, 9 visits

22 top 5% RETURNING

MWMarcus WebbReferred by Olivia M.

5 NEW

Export CSV Issue entries

Your database, exportable any time

The admin view: every customer, every entry, and the controls, in your hands.

Revenue that repeats

The promotion ends. The revenue doesn't.

A giveaway on someone else's platform buys a spike. Lite builds an asset. Every entry grows a customer base you own outright, with a reason to come back built in.

First-party data you own

Not rented from a platform sitting in the middle. Every customer and every entry, exportable and yours to market to, long after the draw.

A dashboard that is your channel

Customers log in to see their entries and what they have won, and you put your offers in front of them. An owned channel, not a rented audience.

Repeat purchase, by design

Entries are earned through purchase or action, so the promotion pays you back in visits. One campaign compounds into repeat revenue.

What's included

Everything to run it. Nothing to build.

Lite is fully managed and self-contained. You bring the brand and the prize. We bring the rest.

Customer dashboard

A branded space where customers see their promotions, entries and offers.

Admin control and customer database

A live back office with full entry visibility, troubleshooting and manual entry issuance.

First-party data you own

Exportable any time, yours to keep and market to. Never rented back to you.

Entry issuance designed with you

Earned through purchase or action, structured around how your business works.

Certified draw and prize mechanic

Server-side records and winner verification, so every result stands up.

Customer journey and branding

Your identity end to end, from first entry to winner reveal.

Enterprise-grade infrastructure

National-scale performance, hardened security, backups and redundancy.

Onboarding and support

Stood up with you and supported throughout, so launch day runs smooth.

And the draw? Certified, recorded, and built to stand up.

Every winner is drawn on SafeDraw, the certified electronic draw system we run, with every result captured server-side as the single official record and winner verification behind it. Where a promotion needs permits or an independent scrutineer, we advise and help you arrange them. The same compliance backbone that runs draws at national scale.

Two ways in

Start with Lite. Grow into the full build.

Lite is the fast, self-contained way to run a promotion and prove the model. When participation becomes part of how your business runs, the full build puts the engine deep inside your stack.

Start here

SOTA Lite

One promotion, fully managed and live in days.

Nothing to integrate into your stack

Branded dashboard, admin and certified draw

First-party data and customers you own

Perfect for a launch, a season or a first test

A self-contained engagement, per promotion.

Grow into

The full build

Sota engineered into your business as core infrastructure.

Integrated into your stack and data

Always-on promotions and membership

Participation built into how you operate

A long-term partnership, built and run with you

Same engine. Deeper roots.

Proof, at national scale

Not projections. A running engine.

Motor Culture Australia runs on Sota. Six years of promotions, a certified draw behind every winner, and a member base most brands would trade their ad budget for. Lite packages that engine, without the build.

Certified draws, on a government-approved RNG. One of very few platforms that runs everything compliantly, end to end.

Real winners, published. Names and prizes shown publicly, draw after draw.

Repeat by design. Around 90% repeat customers, promotion after promotion.

Award-winning. Best Use of Digital Technology, Asia Pacific Loyalty Awards 2026, alongside Woolworths, Myer, Telstra Plus and Flybuys.

~90%repeat customers

$40M+in prizes awarded

1,000+verified winners

600k+members

Motor Culture Australia, live

Launch in days. Grow revenue for years.

Welcome back, Olivia

Win a Paris escape for two worth $20,000

Offers you control

From brief to live in under a week.

The promotion ends. The revenue doesn't.

Everything to run it. Nothing to build.

Start with Lite. Grow into the full build.

SOTA Lite

The full build

Not projections. A running engine.

Your next promotion could be live next week.